VANTELIN

This campaign won the business for the agency.

Vantelin is the largest maker of personal support braces and kinesiology tape in Japan.

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For their U.S. push, they decided to leverage the popularity of the MLB in New York with a sponsorship of the New York Yankees and Mets.

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They didn't have a lot of money but these short commercials were tied together with a line that appeared in the stadium and in all their communications around New York.